WT page 85-115
critical/rhetorical analyses are written to determine how and why forms of communication are effective/persuasive or not
1. the introduction
- identify the subject of analysis
- state/imply the purpose of your analysis
- state your thesis (overall evaluation) including topic points (e.g. “this text was not persuasive because…” (LAST SENTENCE)
- provide background information
- telling your reader the importance of the subject
2. the body
- argue for your critical claims
- begin each paragraph with a topic sentence
- use transitions within and between paragraphs
- wrap up what you’ve said in each paragraph
3. the conclusion
- restate thesis idea (NOT OPTIONAL)
- pg 98***
- can talk about what you revealed
- can talk about rhetorical context
- can talk about importance
- can talk about the future of this topic/strategy
inquiring: highlighting uses of proofs
- pathos
- ethos
- logos
*windows or ways of beginning any rhetorical evaluation of a text
PATHOS: appealing to emotions (mccoy) relying on emotion, personal experience, guilt, pathetic, etc
ETHOS: appealing to authority/ethics (kirk) relying on the authoritative information and tone, has to do with the person, the embodiment of authority, someone who has the power to say these things, assumption on the audience based on what you know about the target, says something about ethical character
LOGOS: appealing to logic (spock) reason, logic, common sense, if/then statements, examples
example:
[[Wolves have been a maligned animal, frequently portrayed as cunning, vicious, bloodthirsty brutes. Marjory Smith, a biologist from UBC, disagrees; she has spent her career studying wolves. In 1995 she published a groundbreaking article based on her years of research that presents a very different animal. In “Wolves: Forest Gentleman of the Pacific Northwest,” Smith argues that wolves are, for the most part, vegetarians and goes so far as to say that they would make wonderful pets.]] However, Smith’s article is flawed by a number of weaknesses: she admits that she lacks an academic degree in animal behaviour, appeals to reader’s sympathy for endangered species, and draws some illogical conclusions about wolf behaviour.
background information is important
in an academic paper be very careful about using pathos because academics use hard evidence and credentials
induce pathos with ethos and logos rather than using pure pathos, principally ethos or logos
pathos is the most powerful proof that anyone can use because humans are emotional creatures, but emotion is subjective
arguments should be driven by logos
pathos can be used as a grabber, to pull them into the argument, using an emphatic statement